Free to be themselves!

With this new PRIDE edition of Le Male, Jean Paul Gaultier fights for our freedoms alongside the LGBTQIA+ Community Center of New York, defenders of everyone's right to affirm their identity and be accepted as we are.

This joint commitment pays tribute to activist artist Keith Haring and his famous mural Once Upon a Time, painted in 1989.

A powerful symbol of the liberation movement that began twenty years earlier with the Stonewall Riots.

Inspired by his black and white drawings of passionate scenes, PRIDE bottles reclaim the liberated beauty of our bodies, decisively spreading the same message of diversity and tolerance for all.

With a unisex trail, this floral, woody and citrus aroma invites everyone to overcome their fears and social stigmas, to assert themselves with pride.