Lancôme introduces the new ABSOLUE anti-aging serum. A journey to eternal youth centered on the innovation of the science of skin longevity thanks to our star ingredient, Absolue Perpetual Rose extract capable of acting on 4 essential cellular functions that prolong the longevity of the skin by preventing and correcting the main signs of aging.

Lancôme' s new Absolue The Serum is an exceptional ultra-concentrated global treatment with 10 years of research recognized for its anti-ageing efficacy and its ultra-sensorial texture. Drop after drop, the skin feels visibly younger, redensified and luminous.

This new launch demonstrates Lancôme's firm commitment to the longevity of the Earth by adopting a new approach to sustainable luxury: a 100% bio-certified Perpetual Rose extracted from organic farming, a green chemical process for minimal impact on the environment and a 100% refillable design with recycled glass.

INGREDIENTS - TECHNOLOGY - COMMITMENT:

Breakthrough discovery: The latest scientific research discovery in the science of skin longevity, a unique expertise of Lancôme laboratories with 10 years of research aimed at slowing down, controlling and acting on cells to delay cellular ageing.

Star ingredient: the Perpetual Rose Absolue, an extract of natural origin extracted by hand in the Valensole region in the South of France. A rose so exceptional that botany has christened it Perpetual, because unlike any other rose that blooms on average 1 or 2 times a year, this rose has the ability to bloom constantly throughout the year. A rose, which has an extraordinary regenerative power where millions of molecular extracts reside inside.

Clinically proven: Rosa Perpetua extract is able to activate the AMPK protein or the so-called "longevity switch" in our cells, a protein capable of acting on 4 essential cellular functions of the skin in order to reactivate the proper functioning of cellular health and thus prolong the longevity of the skin.

Commitment to the longevity of the Earth: Lancôme is committed to a new approach to sustainable luxury through organic agriculture, an ecological extraction process of high technology betting on not using substances or procedures that are harmful to the properties of the ingredient that is being extracted in a sustainable way, as well as a refillable packaging and glass +40% recycled.

TEXTURE:

The new Absolue The Serum has an ultra-sensorial texture of rapid absorption with a velvety finish for an instant luminosity of the face. A floral scent capable of transporting you to the Valensole region in the South of France where our Perpetual Rose comes from.

RESULTS:

Instantly, skin feels visibly younger, redensified and luminous.

- 91%* of women say their skin feels visibly more luminous.

- 91%* of women say their skin feels redensified.

- 89%** of women say their skin feels visibly younger.

*Self-assessment on 55 women instantly.

**Self-assessment on 55 women in one week.

Clinically proven***

- +29% smoother

- +27% firmer

- +22% more redensified

- +22% more luminous

***Clinical study on 55 women after 8 weeks of use.

WHO IS IT FOR?

For all women of all ages and skin types looking for an exceptional global treatment with the latest scientific innovation based on cellular regeneration for visibly younger, redensified and luminous skin and packaging with +40% recycled glass.

METHOD OF APPLICATION:

For best results, apply day and night on cleansed skin all over the face, neck and décolleté avoiding the eye contour area before Absolue Eye Cream and Absolue Soft Cream.

Dose the serum with 3 to 4 drops between the fingertips. Start with smoothing movements from the chin outwards, continue on the upper part of the face from the forehead towards the cheek and temple, then gently press the skin sliding towards the neck and finish by repeating both movements 2 times."

Product features:

Range Absolue

Skin type All skin types

Texture Serum

Application period Night and day