EIMI shape control 300 ml EIMI shape control 300 ml is a styling product from the brand Wella Professionals. It is designed to help create and maintain long-lasting styles with plenty of hold and control. The product is a medium-hold styling gel that provides definition to wavy and curly hair. It is infused with anti-frizz and UV protection to help protect the hair from environmental damage. This product can be used on damp or dry hair to provide extra hold and control.