BLOOMING blush mauve 4 gr BLOOMING blush #mauve 4 gr Mauve is a soft, muted shade of purple that is often described as being both delicate and romantic. It is a popular choice for wedding decorations, clothing, and makeup. When used in makeup, mauve can be a subtle way to add a hint of color to the cheeks, eyes, and lips. It can also be used to create a smoky eye look or to accentuate a bolder lip color.