JOLI BLUSH 05 -cheeky boum 5 gr JOLI BLUSH #05 -cheeky boum 5 gr is a blush with a pinkish/coral hue that adds a little bit of color and radiance to your cheeks. It is a matte finish blush that can be used to contour and define your cheekbones. It is highly pigmented and blends easily, giving you a natural-looking flush. It is suitable for all skin types and is long-lasting.