Rouge Dior Forever is Dior's 16-hour* wear, non-transfer lipstick that combines second-skin comfort with a concentrated floral treatment formula. This lipstick contains a jojoba derivative that guarantees slip, as well as polymers that contribute to long-lasting film and color. For its part, the mattifying powders in its formula ensure a matte finish.

Rouge Dior Forever comes in an elegant midnight blue case. Embellished with the initials "CD", her ring displays the cannage motif, one of the Maison's iconic codes.

Peter Philips, Creative and Image Director of Dior Makeup, creates a limited edition capsule collection.

* Instrumental test with 30 subjects.

Benefits:

The Maison Dior wants to dress the smile of women in any circumstance. Today, Rouge Dior keeps this promise by combining extreme wear with the smoothness of a stick lipstick, a feat that allows it to offer:

- 16 hours* wear: the lipstick does not transfer to skin or clothing. The color stays in place, intense and intact.

- 16 hours** of comfort: its fine and melting texture melts on the lips, until it makes you forget. Enhanced with a matte luminosity that dresses them intensely and lightly, lips remain supple and smooth throughout the day.

* Instrumental test with 30 subjects.

** Self-assessment with 30 subjects.

Application Tips:

1. Prepare the lips by applying the Rouge Dior balm in the neutral shade 000 Diornatural. Remove excess product by pressing a tissue between the lips.

2. For added definition, use Dior Contour liner in the same shade as your lipstick.

3. Apply Rouge Dior Forever directly to lips, then allow to dry for 3 minutes for optimal color fixation. Properly close the case after each use, to preserve all the properties of the formula.