More About Alive

Experience the scent of pure joy: Boss Alive Eau de Parfum.

Alive by Hugo Boss is an ode to femininity. Created by perfumer Annick Menardo, this unique fragrance offers an extraordinary olfactory experience. The fascinating composition of fine ingredients results in a scent that is both powerful and delicate, inspiring confidence and allure. It perfectly highlights the magnetic aura of a modern woman who bravely follows her own path. With an almost hypnotic attraction, this Eau de Parfum will enchant you irresistibly.

The sparkling top notes of apple and plum release optimism, while a powerful floral heart of jasmine sambac reveals radiant femininity. The base blends woody notes with a magnetic vanilla absolute, providing comfort and confidence.

The bottle features a golden ornament that wraps around the glass like a piece of jewelry, while the nude pink liquid captures the light, reflecting the aspirational and feminine essence of ALIVE.