INNOVATION STRAIGHT TO SUCCESS

Drakkar Noir by Guy Laroche is a masculine “Eau de Toilette” smell of an character fougère, an invigorating and masculine fragrance for successful and ambitious men, with clear intentions of growth both in the workplace and staff in order to increase their internal security, and it can be transmitted externally. This fragrance was launched in 1982 by perfumer Pierre Wargnye, combining to perfection a long list of ingredients, thanks to his exceptional technique and dedication was honoured in 2010 as the 'Best masculine Fragrance for Men Success'. Its smell reminds us of clean clothes, sensual and seductive feature for women, increasing their aphrodisiac power. pyramid starts with fresh notes like rosemary, lavender, lemon and mint, quickly give way to more intensive smell : carnation, cinnamon and wormwood among the highlights, to finally close it's interesting trace with wood touches and leather.

FRESHNESSY DARKNESS. Its smell, describes a man fresh all day, but with a certain aura of mystery and seduction during the dark hours.

LEGENDARY NAMES. His name divides his audience completely. For some it refers to a famous Viking ship. For others, it is clearly referring to the vampire legends, like Dracula.

FIRST ANNOUNCEMENT. His first commercial advertisement, embodied an image in black and white two hands, one feminine and one masculine, grabbing the fragrance, which many considered a highly sensuous moment.