Gucci Flora Gorgeous Gardenia Eau de Parfum is a cheerful floral perfume.

A delicious potion of joy built around the Gardenia flower blended with Solar Jasmine absolute, joyous Pear Blossom accord and sweet Brown Sugar accord.

Escape to a land of fantasy full of joy with Gucci Flora. Evolving into a delicious new Eau de Parfum, floral yet delicately sweet, Gucci Flora Gorgeous Gardenia is re-launched in a new campaign full of adorable flowers and animals. A distinctive floral fragrance for all free-spirited women full of positive energy.

The perfume is built around the Gardenia flower, admired since ancient times for its splendor and said to be used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the precious note of White Gardenia is mixed with Jasmine Grandiflorum Absolute.

This delicious potion of joy is introduced by a cheerful pear blossom accord, while a hint of brown sugar accord adds a delicate sweetness to its trail.

In a new elongated bottle, the pink lacquered glass and the shiny gold stopper make it an object of beauty. A notable addition is the House's distinctive Flora pattern, reinterpreted with a design inspired by Alessandro Michele's vision. The pattern, which forms part of the Gucci identity, is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966.

Directed and shot by artist Petra Collins and spearheaded by artist, actress, trailblazer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey through a candy-pink, Japanese anime-inspired world filled with pop references where more is more.

''The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the world of flowers in an unexpected way. The inspiration comes from Miley Cyrus, an artist with a rock and eclectic spirit at the same time... Because who says that someone with a rock attitude cannot live in a world of flowers and embody the Flora universe?'' Alessandro Michele.