"I love flowers," Kenzo Takada would say.

With the new women's perfume FLOWER BY KENZO L'Absolue , KENZO celebrates his favorite flower: the poppy.

Between its exuberant petals, a powdery heart bursts with vivacity. In a gust of air, the flower throws its pistils into the wind, dotting the world with thousands of blossoming buds.

Beauty grows everywhere with FLOWER BY KENZO.

Across the bottle, sporting a deep red signature, the windswept poppy stands on a brushstroked stem in honor of KENZO's Japanese origins.

AN ABSOLUTE AWAKENING

Master Perfumer ALberto Morillas transcends the poppy. With FLOWER BY KENZO L'Absolue , he signs a sophisticated and captivating spicy floral fragrance for women.

Saffron, the most precious pistil, infuses a vibrant bouquet of Orange Blossom and Rosa Damascena Absolute. In the base notes, Vanilla wrapped in White Musks exudes an addictive sensuality. FLOWER BY KENZO L'Absolue : the olfactory interpretation of a super flower.

ACTIVIST FEMININITY

Masami Charlotte Lavault, activist flower grower and founder of the first flower farm in Paris, is the face of the new women's perfume FLOWER BY KENZO L'Absolue . With roots in France and Japan, and a love of flowers, she is the perfect personification of the FLOWER woman. A poetic activist, she draws her strength from nature, like her flower totem.

KENZO is with her for a common goal: to promote slow, low-impact flower cultivation and "make ecology irresistible"!