The #ForeverGuilty universe continues to pursue a liberated notion of passion with Gucci Guilty Parfum Pour Homme and Gucci Guilty Eau de Parfum Intense Pour Femme. Launching in January 2022, in time for Valentine’s Day, the scents reinterpret the classic Gucci Guilty fragrances in a move that elevates both the juices and their packaging to higher levels of intensity. For those looking for a declaration of love free from the rules and definitions of society, the two scents are designed to act as emblems of the connection between like-minded, eccentric lovers. In the campaign featuring #ForeverGuilty protagonists Jared Leto and Lana Del Rey, the Woody Aromatic Ambery scent for him and the Ambery Floral Woody scent for her are redressed in block metallic shades of dark anthracite and powerful bronze and placed within a new vintage diner setting.

Gucci Guilty Eau de Parfum Intense Pour Femme is an Ambery Floral Woody fragrance that rewrites the Gucci Guilty Pour Femme signature’s essential core. The bold vibrancy of Mandora and the generosity of Lychee come together to modernize the cosmetic touch provided by notes of Violet. At its heart, an audacious floral bouquet of Ylang Ylang and Tuberose is enhanced by the mysterious sensuality of a dark Plum accord. Finally, the empowered woody effect of Patchouli and Vetiver meets the indulgence of Vanilla for a bold, long-lasting feminine signature.