Burberry presents Hero, the first fragrance by Riccardo Tisci for Burberry.

A new masculine spirit that explores the house’s codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis, emerging as a new modern hero.

Burberry’s vision of modern heroism challenges traditional masculinity stereotypes, allowing a man to transform himself and find the courage to embrace who he truly is—becoming extraordinary.

With a positive and heroic presence, man and horse mirror each other’s movements, pushing beyond their physical limits to transform into a mythical creature—a metaphor for personal transformation. A new man. A hero.

Mysterious and adventurous, Burberry Hero embraces duality: strength and subtlety, power and compassion, athleticism and creativity.

The Burberry Hero fragrance is a captivating blend of strength and freshness, representing the duality of power and sensitivity in the modern man.

Fresh, light, and bold, the fragrance is enhanced by sparkling bergamot and amplified by juniper and black pepper. Juniper, a classic British perfumery ingredient, brings a vibrant freshness to the composition, deepened by a trio of warm cedarwood oils sourced from three distinct mountain ranges: the Appalachian Mountains in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia.

The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci’s vision for Burberry fragrances, featuring, for the first time, the embossed TB monogram. Strong and modern, just like the fragrance itself. Its angular shape is an abstract reimagining of a horse’s hoof, engraved with the curved Burberry logo.