Discover L’Eau Pure, the new and colorful Eau de Parfum inspired by the poetic vision of the Maison’s founder, Kenzo Takada:
"Water has no color. That’s why I wanted it to be full of colors. Full of fruits, flowers, freshness, and happiness."

CONTRASTING HARMONIES
L’Eau Pure, an Eau de Parfum for all, is both fresh and intense—delicately pure and deeply contrasted. At the heart of this creation, the most powerful aquatic molecule in perfumery, Aquozone®*, releases crystalline notes with an exceptionally long-lasting trail. The invigorating freshness of Italian mandarin and lemon blends harmoniously with the soothing softness of Provençal white lavender. Enriched with musk and Australian sandalwood, L’Eau Pure radiates enveloping and sensual depth.

OUR COMMITMENT TO A MORE RESPONSIBLE FRAGRANCE
L’Eau Pure has been designed to be as environmentally respectful as possible. Composed of 91% natural origin ingredients**, its refined and minimalist bottle is a modern take on the purity of a water droplet. Made entirely of glass***, 15% of which is recycled, the bottle is reusable. The packaging is made from responsibly sourced paper, reflecting KENZO Parfums' commitment to a more beautiful world.

OUR ACTION FOR THE OCEAN
Corals cover less than 1% of our ocean’s surface, yet they host 25% of marine biodiversity. Coral reefs play a vital role in the health of our oceans, which produce 50% of the air we breathe. KENZO Parfums supports Coral Gardeners in their mission to restore coral ecosystems, particularly through the sales of L’Eau Pure. United in their purpose, they work to bring the oceans back to their colorful former glory.