24-hour cream with a silky texture that combats sagging, lack of elasticity, deep wrinkles and spots. It protects against dryness and reveals firmer, smoother and more even skin in just 1 week(1).

Four times more effective than its predecessor(2), the formula has been updated with even more powerful and effective ingredients in a refillable format.

SHISEIDO EXPERIENCE DRAWN FROM JAPANESE TECHNOLOGIES

Contains the patented SafflowerRED™, cultivated exclusively in Japan, which helps stimulate the nutrient network and self-regeneration of the skin* and combat loss of firmness, deep wrinkles and dark spots.

Formulated with ReneuraRED Technology™, for immediate and long-term results.

*In-vitro testing

IMMEDIATE AND LONG-TERM RESULTS

In just four hours: 43% more hydration (3)

In just one week: +35% firmer and brighter skin (1)

After eight weeks: skin +53% firmer and brighter (1)

APPROVED BY WOMEN (3)

98% firmer skin (4)

97% lifting effect (4)

94% brighter skin (4)

98% fully hydrated skin (4)

(1) Self-assessment test by 110 women.

(2)Clinical test on firmness and radiance on 35 women with VITAL PERFECTION UPLIFTING AND FIRMING CREAM and 33 women for ADVANCED CREAM – on current consumers

(3) Instrumental test in 27 women

(4) Consumer test on 110 women. % after eight weeks

For all skin types.

Non-comedogenic. Dermatologically tested.

ICONIC FRAGRANCE AND TEXTURE

Feel the sweet and elegant aroma of the noble Japanese orchid that emanates from its exquisite ingredients, offering your skin timeless beauty and unparalleled luminosity.

With its powerful moisturizing and anti-aging properties, the Uplifting and Firming Advanced Cream with a sumptuous and enveloping texture gently penetrates the skin, revealing its potential.

VITAL PERFECTION: LINE Nº1 SHISEIDO LIFT & FIRM

Thanks to Shiseido's expertise in skin science, Vital Perfection develops revitalizing and multifunctional skin care products that address the aging concerns of women over 45: loss of firmness, dark spots, uneven skin tone, deep wrinkles and sagging skin.

Unlock your skin's potential with clinically proven improved lift, firmness and radiance.

BOOST YOUR SKIN'S POTENTIAL WITH A LIFTING AND FIRMING TREATMENT

First, use Vital Perfection Liftdefine Radiance Serum

Then apply Uplifting and Firming Advanced Cream

Finish your routine with Uplifting and Firming Eye Cream

NOW RECHARGEABLE

The refillable format of Uplifting and Firming Advanced Cream reduces up to 79% of plastic waste compared to the original product.