A 24-hour cream with a silky texture that combats sagging, lack of elasticity, deep wrinkles, and dark spots. It protects against dryness and reveals firmer, smoother, and more even skin in just 1 week. (1)

Four times more effective than its predecessor(2), the formula has been updated with even more potent and effective ingredients in a refillable format that features a rich, smooth texture.

SHISEIDO EXPERTISE EXTRACTED FROM JAPANESE TECHNOLOGIES

• Contains the patented SafflowerRED™ technology, cultivated exclusively in Japan, which helps stimulate the skin's nutrient network and self-regeneration* and combat loss of firmness, deep wrinkles, and dark spots.
• Formulated with ReneuraRED Technology™ for immediate and long-term results.

*In vitro test

IMMEDIATE AND LONG-TERM RESULTS

• In just four hours: 43% more hydration (3)
• In just one week: 35% tighter, firmer, and brighter skin (4)
• After eight weeks: 53% tighter, firmer, and brighter skin (5)

APPROVED BY WOMEN (1)

92% firmer skin

86% less visible deep wrinkles

89% more lifted skin

89% more even skin tone

92% more resilient skin

(1) Consumer test on 96 women

(2) Clinical test on firmness and radiance on 35 women with VITAL PERFECTION UPLIFTING AND FIRMING CREAM and 54 women with ADVANCED CREAM – on current consumers.

(3) Instrumental test on 11 women

(4) Self-assessment test by 96 women

(5) Self-assessment test by 83 women

For all skin types.

Dermatologically tested. Non-comedogenic.

ICONIC FRAGRANCE AND TEXTURE

Feel the sweet and elegant scent of the noble Japanese orchid emanating from its exquisite ingredients, offering your skin timeless beauty and unparalleled radiance. With its powerful moisturizing and anti-aging properties, its sumptuous, enveloping texture gently penetrates the skin, revealing its potential.

WHY USE SPF 30?

Shiseido's Vital Perfection Uplifting and Firming Advanced Day Cream SPF 30 is a rich-textured day cream that combats sagging, lack of elasticity, deep wrinkles, and dark spots. It protects against dryness and reveals firmer, smoother, and more even-looking skin.

VITAL PERFECTION: SHISEIDO #1 LIFT & FIRM LINE

Through Shiseido's expertise in skin science, Vital Perfection develops revitalizing, multifunctional skincare products that address the aging concerns of women over 45: loss of firmness, dark spots, uneven skin tone, deep wrinkles, and sagging skin.

Unlock your skin's potential with improved lift, firmness, and radiance—clinically proven results.

UNLEASH YOUR SKIN'S POTENTIAL WITH A LIFTING AND FIRMING TREATMENT

• First, use Vital Perfection Liftdefine Radiance Serum.
• Then, apply Uplifting and Firming Eye Cream.
• Finish your routine with Uplifting and Firming Advanced Day Cream SPF 30.

NOW IN A REFILLABLE FORMAT

The refillable format of Uplifting and Firming Advanced Day Cream SPF 30 reduces plastic waste by up to 79% compared to the original product.